Audience:

My target audience will be a mainstream audience, of ages 16-24. This is because people aged 16-24 spend the most money on luxury items, such as cinema atickets, CD's and DVD's as well as merchandise. Targeting this audience would mean, if I were in a real-life situation, that I would gain more profits and a larger audience. My audience criteria begins at the age of 16 for the simple fact that people under the age of 16 are significantly less-likely to understand my short film, due to the complexity of the genre. On the other hand, people above the age of 24 would get the film,  however, the target audience criteria doesn't expand to accomodate them as these people are adults, possibly moving in to a new home (out of their parent's houses etc.) and therefore will spend significantly less money on luxury items than the mainstream audience. This is because over 24's will need to buy compulsive items such as homes, wedding rings, holidays, just to name a few possibilities.